She Taxi for the Ladies!

A unique concept: She Taxi for the Ladies

Women always feel apprehensive while travelling alone at night. At some point in her life, she would have experienced something that has made her dread such a trip. How can she travel safely at night?

The answer to this question is She Taxi! She Taxi is a new venture which was first started in Trivandrum and is now operational in Kochi as well. This is a vehicle driven by women drivers exclusively for women and children.

Eight She Taxis roam the roads of Kochi since May 2014. And it’s demand has been sky-rocketing. As the cars run 24 hours, they are sought after at all hours of the day. She Taxi driver Mary George says, “We get requests from former clients all the time. We have received a good response from Kochi and we are planning to introduce five more taxis soon.”

What started as a limited taxi service in Trivandrum is soon branching out to Alappuzha, Kozhikode and Kottayam. “We are planning to introduce around 200 taxis in total in the coming years,” says Sijy, another She Taxi driver. She Taxi is not limited to Kerala alone. They also manage tour packages to other states as well.

There is no short of experience when it comes to She Taxi drivers. “I was a private bus driver for five years before I started working as a She Taxi driver,” says Sajitha. Training is given to new She Taxi drivers by Maruthi on Road safety. Recent incidents in Kerala as well as in other states led to the launch of this service with the support of Kerala Government’s Gender Park. The Kerala State Women’s Development Corporation, Maruti Suzuki Ltd and Technopark-based Rain Concert Technologies are associated in this project.

All She Taxi drivers own and drive their own taxi. “We own seven Dzire cars and one Etica. All our cars have GPS facility,” says Prasanna. Manju Warrier, noted actress and dancer, is the goodwill ambassador for the Kerala Government – backed the service.

The success behind the venture is, of course, the public. Asha says, “We get full support from public as well as our families. We have never faced any problem while driving at night. As there is pre-booking facility, people find it very easy to arrange their travel. Client satisfaction is apparent through their response to our questions.”

Vinodini Issac, CEO, Team One Advertising Kochi says, “I prefer to travel in She Taxi as I feel perfectly safe as there won’t be any rash driving and there won’t be any misbehavior from their part. All emergency facilities are available in the car and women, especially young girls, who work at odd hours in IT companies can opt for this facility.”

For women tourists who are unfamiliar with the places in Kochi, this can be the solution. When you want to go for shopping, She Taxi can take you around the city and shopping can be made easy. “I have used this service twice and my experience was so good that I will only travel by She Taxi from now on.” says Princy, Reporter, Indian Express.

Toll-free call center number for She Taxi booking: 8590000543  

For more details, visit www.shetaxi.in