Pranaah by Poornima Indrajith

Pranaah, the first exclusive celebrity designer boutique in Kerala was launched by Poornima Indrajith, the popular celebrity fashionista. Along with showcasing her signature collection, Pranaah also provides a platform for one-on-one interactions on fashion, styling and makeovers. The customers who walk into the boutique always find what they are looking for in the simple and elegant signature collection of clothes.

What makes Pranaah different from other boutiques is that each item they sell is unique and one of a kind. They are careful not to repeat any of their dresses and use their own material to create masterpieces. Their dresses are usually hand-embroidered and up-to-date with the latest trends in the industry.

“Dressing is all about illusion. Some of our customers don’t know what they are looking for or what suits them best. Our stylists give their expert opinion for such clients and help them in choosing a garment that suits their personality as well,” says Jisha, Manager at Pranaah.

Pranaah is famous for its variety in clothing available at affordable rates. Poornima makes sure that she shows the brand signature on each dress. Custom-made gowns and floor-length anarkalis is the current trend in the wedding industry. Skirt saree is another new trend which is quickly catching up. Pranaah uses social media like Facebook and Whatsapp to get orders. One-to-one interaction is very important in this case.

Tips for brides-to-be by Poornima Indrajith

• Always bring relatives while shopping for bridal attire as they are sometimes the best critics.
• Always make sure that the jewellery matches your wedding attire.
• Begin your bridal attire shopping well in advance so that we have enough time to prepare for the customized dresses.
• Let us know for how many functions you have planned and the color theme for each function beforehand.
• Make sure you purchase your bridal attire according to the wedding theme that you have decided on.
• If you already have an idea about how your bridal attire should look like, please bring reference pictures.

“Pranaah is my passion and we make sure that we do our best for each dress. We work as a team while taking responsibility to deliver exclusive collections of garments,” says Poornima.

If you love to think out of the box, Pranaah will take you on its journey to discover your inner diva!

For all your queries, contact Pranaah: mail@pranaah.com or give a call on 0484 319 9946

For shopping assistance, contact us: mail@tamarind.co.in